931
DESIGN DIETER RAMS

A collaboration with one of today’s most important product designers:
TSATSAS presents the model 931, a bag designed by Dieter Rams.



Dieter Rams, born in 1932 in Wiesbaden/Germany, is considered one of the most influential industrial designers of the past decades. His products for the companies Braun and Vitsoe inspire creatives around the globe to this day. The “Ten principles for good design,” which he formulated from the mid-1970s onwards, pointed even then to the challenges design in particular and our society as a whole are facing today more than ever.

Having worked in the field of product design for more than 40 years, Dieter Rams is still highly topical. With missionary zeal, he continues to claim to this day that the correct understanding of design can help create a better world.

In 1963 Dieter Rams designed a handbag made of leather for his wife Ingeborg, whom he met in 1955 when she was working for Braun as a photographer. It was while working for Braun himself, where he was chief designer from 1961 until 1995, that Rams engaged more strongly with the material leather, collaborating with leather crafting workshops in Offenbach/Main for the company’s shaver cases. And it was there that he had the idea of surprising his wife with a leather bag, yet it remained a one-off.

55 years later, TSATSAS is proud to introduce this very bag to the market. The label’s design philosophy – to create timeless bags and accessories with a clear design language that give rise to lasting shapes without any aesthetic expiry date – was easy to reconcile with Rams’ expectations of a product.

So reduced and simultaneously concise that it unavoidably calls to mind Rams products, 931 is as up-to-date today as it was in 1963 and effortlessly bridges five decades of design history.

Photography:
Gerhardt Kellermann, www.gerhardtkellermann.com

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